of accomplishment or neglect of their tax duties; it is anchored on citizens tax mentality and in
their consciousness of being a citizen, which is the base of their inner acceptance of tax duties and
acknowledgement of the sovereignty of the state (Schmölders ,1960). “Despite the definition given
by Schmölders, tax morale is still a debated notion with different meanings, Schmolders argued
that, instead of looking for reasons why people evade taxes; focus should be on reasons why people
decide to pay taxes, tax morale was therefore considered to be the appropriate answer.” Tax morale
is the internalized obligation, the willingness, and the intrinsic motivation to pay tax (Alm &
Torgler ,2006b). Wan Ahmad et al., (2013) see tax morale as a measure of attitude of taxpayers
unlike tax evasion that measure their behaviour, it is related to civic duty and linked to ethics
(Torgler& Murphy, 2005). Luttmer and Singhal (2014) identify five categories of mechanisms that
contribute to improving tax morale. The first is "intrinsic motivation," which may be associated
with pride or a good self-image linked to honesty or participation in the public good. The second
is "reciprocity", which includes "public goods provided by the state or perceptions of the fairness
of the tax system". The third is "peer effect and social influences", which depends on how tax
payment is valued in society and how others act towards it. "Long-run cultural factors" is the fourth
category of mechanisms they identified and "information imperfections and deviations from utility
maximization" is the fifth. “The latter mechanism is related to the fact that taxpayers with
inaccurate or too little information about the tax system may not comply with obligations they do
not understand or may make irrational decisions.
Demographic Attributes
“Demographic attributes refer to the characteristics of a population, such as age, gender,
race, ethnicity, and education level. Demographic attributes are essential indicators of population
dynamics, such as population growth, migration, and urbanization. Demographic attributes are
also important for social and economic planning and policy development.”
2.3.1 Types of Demographic Attributes
“Demographic attributes can be classified into several types, including:”
Age: “Age refers to the chronological age of a person, usually measured in years. Age is an
essential demographic attribute, as it influences population growth, mortality, and morbidity
rates. Age distribution helps identify different age groups with a population. Certain age groups
may be eligible for specific tax benefits. In Nigeria, individuals are generally required to start
paying tax once they reach the age of 18.”
Gender: “Gender refers to the social and cultural roles and expectations associated with being
male or female. Gender is an essential demographic attribute, as it influences social and
economic opportunities and access to healthcare and education.”
Race and Ethnicity: “Race refers to the physical characteristics of a person, such as skin color,
while ethnicity refers to cultural and social characteristics, such as language and religion. Race
and ethnicity are essential demographic attributes, as they influence social and economic
opportunities and can lead to disparities in healthcare and education. Ethnicity also refers to a
person’s cultural or ancestral background. It helps understand the diversity within a population
and can be useful for creating inclusive content or addressing specific cultural needs.”